Facts & Figures

The District boasts a diverse population of professionals, visitors, faculty, students, makers, and artists. We have over 23,472 workers and 18,706 residents within a one-mile radius, all traveling into The District to work, dine and shop. Three hospitals, two newspapers, city and county governments, two private colleges and the state’s flagship university all call downtown home.

The District is also home to a growing number of residents and with more and more people seeing this is the place to be, we anticipate the growing population to be of young professionals, empty nesters, and creative workers.

A person standing on a step ladder painting a brick wall that has rainbow butterflies on it.

Kindness Butterfly Murals in Alley A, painted by Resident Arts artists

 

Visitors

Festival Attendees Daily Dining Dollars: $80.92

Festival Attendees Daily Lodging Dollars: $104.50

Festival Attendees Daily Shopping Dollars: $164.87

Overnight Stays in Columbia: 1,183,000

Hotel Rooms in Columbia: 3847

Convention/Exhibit Attendees: 191,000/yr

Shoppers From Over 60 Miles: 100,000+

A person walking by plants set inside a concrete planter.
An adult and two kids standing at a window that says Cuban Contemporary Exhibit 4-16-18 to 4-28-18.

Demographics

District Workers: 7,139

Workers within 1 Mile: 23,472

District Residents: 5000

City Population: 121,717

Residents within 1 Mile: 18,706

Average Household Income in Columbia: $62,979

Students

Universities & Colleges: 3

  • University of Missouri

  • Columbia College

  • Stephens College

Total Student Enrollment: 38,281

Faculty/Staff: 13,416

A crowd of people walking down the sidewalk on a clear day.
“Great place with lots of local, unique shops. Great places to eat and a welcoming, friendly atmosphere.”
— District Facebook Review

2016 Market Profile
A brief overview of customer demographics and consumer spending.

2016 Retail Market Profile
A brief overview of customer demographics and consumer spending.

2016 Retail Market Potential
A brief overview of consumer spending habits to evaluate the retail market potential.

2016 Restaurant Market Potential
A brief overview of consumer spending habits to evaluate the restaurant market potential.

Consumer Profiles
Profiles of the top consumer groups in Columbia including demographic traits, lifestyle preferences and consumer behaviors. The perfect resource for creating a business plan, developing your marketing, and guiding your advertising.